Unique environment

The Urbis environment is architecture and design and the people who practice and experience them in all aspects of everyday life. The best from home and overseas is packaged in a format that is totally unique, allowing both browsers and dedicated design adepts to get what they want out of the eclectic, multi-disciplinary content. The Urbis look is similarly unique: it was established by one of New Zealand's top designers of corporate identity to stand alone in the marketplace as a distinctive personality and cannot be mistaken for any similar magazine from home or abroad.

Unique audience

Urbis addresses the needs of an increasing range of discerning consumers who have expressed dissatisfaction with the broader-based content of many other magazines. Focusing on the best in architecture and design from New Zealand and abroad, with a high people factor, Urbis offers these often targeted consumers a unique experience which also extends into the contribution of design to other facets of everyday life. Urbis is also unique in being distributed direct to 2500 architects and interior designers, ensuring that this increasingly influential publication is received and read by New Zealand?s most influential specifiers.

Why advertise?

Urbis provides marketers with a new and totally unique medium. In a market where publications increasingly tend towards a ?lifestyle? approach, Urbis offers definition with a harder-edged, more focused architectural environment and design-led approach that the market tells us it?s ready for. Combining the flair of a tightly defined and targeted consumer magazine with the assurance of a small but key portion of the circulation being delivered to specifiers, Urbis is an inspirational option for advertising both core architectural products and more general high quality consumer products alike.

Distribution analysis

This distribution outline is subject to refinement as buying patterns become established, subscription levels grow, overseas demand is assessed, and the overall level of awareness of this specialist consumer title continues to grow. A small, carefully selected, controlled circulation to architects and interior designers is included because of the extremely high impact these specifiers have as influencers of purchases many times over in any one year.